About me
I do both design and research. I love the craft of UX Design:
I’m also really good at integrating myself into the product development process and being part of a TEAM to build something that achieves meaningful outcomes.
I love working on problems in the Healthcare UX space. And it turns out, I’m actually good at it. I’m a workhorse: getting into the minds and behaviors of users AND going from high-level user flows, to grayscale sketches/wireframes all the way to high-fidelity UI is my jam.
I also love to mentor and lead fellow UX’ers and pushing them to improve in this craft, connect them to amazing opportunities and to be the best version of themselves.
And what I’ve learned over my decades of experience, is that all this work I do has never been about me. It’s about the people (patients, clinicians and “end-users”) and helping them do what they need to do and making things really really easy for them.
Not only will you get someone who is passionate about UX Design and Research, you’ll get someone who deeply believes in these operating principles:
Positivity and curiosity
Humility (I like to listen first)
Kindness, respect and love (yes, I said love!)
Every human I interact with has immeasurable value
Assume positive intent
Servant leadership and psychological safety
Steph Feller, Head of Design | Inspire
“Alejo is one of the most incredible people I have had the joy of working with in my career, and he's a dear friend. He's smart, organized, compassionate, creative, strategic...I could go on and on. If you're looking for a UX designer, UI designer, researcher, and general unicorn in the product world, please reach out to him.”
Sherrie Fuller-Benge, Clinical Outcomes Improvement Director | Health Catalyst
“Alejo is the person you want on your team! He's passionate about his work and his skill set with UX design is top notch. We worked together to design tools for hospital clinicians working in the quality and patient safety realm. His skill at interpreting ‘clinical speak’ and providing a prototype that meets the client needs is amazing.
He not only produces what you ask for, but anticipates future clinical needs and provides suggestions to build a product that will meet your needs long term. In addition to his strong work ethic and quality output, he is just an exceptional person. He engages with everyone on your team, he's positive and allows each team member to contribute. Alejo is a rare gem, and any company would be lucky to work with him.”
Stan Pestotnik, RPh | Clinical Informatics
“Alejo's designs and workflows have significantly improved both the usability and usefulness of these mission critical patient safety applications. He is able to work with the entire spectrum of health care providers, informaticists, product managers and engineers to design workflows that are intuitive and provide an elegant solution that masks the complexity of the subject matter and technology behind the applications. His ability to work with our clients to understand there most critical needs and translate them into designs that allow for seamless adoption that is unobtrusive to their work is amazing. Alejo is a true team player that stimulates both critical and creative thinking amongst our product team members.”
Iryna Yefimchuk, UX Designer | Health Catalyst
“I've been extremely fortunate to start my UX career with Alejo as my direct manager. We've worked together for almost 2 years, and he's been an awesome leader, mentor and manager not just for me but for everyone on the team. He is the kind of leader who truly sets the bar high yet makes everyone feel included and supported. What sets him apart isn't just his two decades of UX experience; it's his genuine passion for the work and the people he leads.
What I find most inspiring is his ability to lead by example. Whether focusing on user-centered design or his commitment to always put people first, his passion is infectious. He kept our team centered, motivated, and, above all, efficient in everything we did.
In a nutshell, Alejo is a remarkable leader and UX expert. His love for what he does shines through in his work and leadership. I can't recommend him highly enough for any role requiring both UX expertise and exceptional team leadership.”
Shannon Hulton, Sr. Director, Product Management | Health Catalyst
“Alejo is a master of his craft. I have had the pleasure of working closely with him for two years and as a product manager, have benefited from the many strengths he brings to the role. He is proactive, open minded, and fully embraces the key principles of good user design. These designs consistently receive positive feedback internally, in user testing sessions and from clients actively using the solution.
Alejo and his team also regularly collaborate with product, engineering, and subject matter experts to seek out user testing/research opportunities that will benefit the product areas of the organization. The findings from these studies are meticulously documented, organized, and presented in a consumable format. This information is then leveraged by product and engineering to deliver solutions that meet user needs.”
Michael Woods, MD | Iota Biosciences
“Alejo is unparalleled in his ability to observe, listen, translate, and ultimately distill the needs of his clients-users into exactly what is needed by them. More importantly, his insight often shows the client things they would not have conceptualized in terms of form and function, leading them to a place superior to where they might have been. Marry this to the fact that he is simply a pleasure – and fun – to work with, and the only possible outcome are great things.”
Burt Haworth, Sr. Software Developer | Health Catalyst
“Alejo is an absolute pleasure to work with, and to know. He has an obvious and inspiring passion for his profession, the definition of a continuous learner. He was someone I was intimidated by when I first started working with him, because I knew I would have to step up my skills just to keep up with him.
Time spent collaborating with Alejo is always a highlight. He's always happy to hear and thoughtfully consider other perspectives, while also spending the time to clearly explain his very informed view points. He's an expert collaborator, able to digest a lot of opinions and produce elegant solutions.
Alejo brings a wealth of knowledge to our products, without being one dimensional. He's not just an expert in UX design, he's also a great resource for the Why behind what we're trying to accomplish with each feature. He's clearly taken the time to learn how our customers use, and want to use our products. He's an invaluable resource for me on my journey to know more about the non-technical side of healthcare technology.”